Managing Director, Gyan Dairy
Balancing quality and profitability by collaborating effectively with the farmers, Gyan Dairy has established a business model thriving in the heartland of India – Uttar Pradesh. “Our business gives us an opportunity to touch many lives in this part of the country. So, we thought of creating value for them,” said Jai Agarwal, Managing Director.
Launched in 2007, the company’s dairy business has today grown to INR 908 crore partnering with small farmers. With a network of over 1,00,000 daily farmers from around 2,500 villages, the company supplies products to over 1,50,000 households through 500+ distributors and 40,000+ retailers. Gyan Dairy aims to become the most loved brand in India by 2025.
“The growing demand and acceptance from the customers have enabled us to target over INR 1000 crore turnover this year. We plan to reach out to the customer with innovative and unique additions,” said Agarwal. The company’s uncompromising focus on quality has made it UP’s favourite milk brand. Its state-of-the-art processing plant helps maintain its quality standards. The company has been able to achieve over 40% year-on-year growth over the last three to four years.
Farmers have been an important stakeholder for the company. Gyan’s operational strategy focuses on reaching out directly to the rural milk producer and creating a remunerative market for them. The company also meets their technical needs by improving their skills and knowledge. For this, it launched Gyan Choupal in 2018, a platform that keeps the milk producers abreast of the latest policies and programmes of the company apart from sharing modern animal husbandry practices. The company also created a separate group company SP Lab Pvt. Ltd., which owns Gyandhara, a brand that caters to the nutritional needs of cattle owned by milk producers. The company has been constantly innovating to provide high-quality feed through its well-structured R&D initiatives.